Twitter and Facebook and Blogs, Oh My! (Part 1)

First things first. One does not twitter. One tweets. And, no, I'm not talking about the sound birds make. I'm talking about Twitter.

I'm not going to lie. At first, I thought Twitter was creepy. Why do I want the entire world to know what I ordered at PF Chang's for lunch? Or that my Mac computer is on the fritz? Or how the driver in front of me should not be allowed on the roads? Creeps McGee. Well, I've jumped on the bandwagon. Twitter is an invaluable tool for companies.

But, I'm getting a bit ahead of myself. For those of you who don't know about Twitter say hello to the light that's been blocked by the huge rock you've been under... Twitter is a micro-blog that allows its users to post entries of 140 characters or less. Stuck in a traffic jam? Tweet it. Running late to a meeting? Tweet it. But Twitter is no longer just for the average Joe. (Taken directly from their website:)

"Business and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business. Customers can use Twitter to tell a company (or anyone else) that they've had a great--or disappointing-- experience with your business, offer product ideas, and learn about great offers they've selected to be notified of."

The condensed version? You can connect with your customers very easily and find out what they think about your company. A man didn't like the service he received? *bam* He tweets about it and you receive his feedback immediately. You can address his complaint and solve the problem. Chances are, your fast response time and acknowledgement will impress the customer and keep him coming back to your company.

Twitter has a section of their website geared specifically towards business solutions. I really recommend you check it out. One company, for example, lets customers Tweet their coffee order. Pretty cool right? I don't know about you but any company that makes my life easier is a company I will keep returning to... Especially if I can do it in 140 characters.


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